ABSTRACT. The public is a product of public communication. During a public communication act, the sender intentionally makes a distinction between the destinations of the message and the excluded people – the members of a population who shouldn’t receive the message. Consequently, a public communication act divides a population into three disjoint sets: target public, excluded public and indifferent public. Often, there are receivers of a message that don’t belong to the target public; therefore, the set of message receivers (or actual public) and the set of target public are not identical. A public communication act is effective if the target public is contained in the actual public and the excluded public is disjoined relatively to it. pp. 33–41

Keywords: public communication, target public, effective communication

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West University of Timisoara

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