ABSTRACT. The theory that I shall seek to elaborate here puts considerable emphasis on women’s attitudes toward sex-themed advertising, the portrayal of women as sex objects in advertisements, advertising aimed at the midriffs, and the representation of women’s bodies in advertising. pp. 11–16

Keywords: advertising, representation, visual, gender, role portrayal

This email address is being protected from spambots. You need JavaScript enabled to view it.
Spiru Haret University

Go to top