ABSTRACT. Being part of a more complex research dedicated to the study of journalistic headlines, this article addresses the issue of intertextuality as a recurrent technique in creating newspaper headlines. The corpus includes a selection of press titles published in the daily newspapers Le Monde and Adevărul between 2010 and 2012. The main purpose of this research is to demonstrate that the newspaper headline is a fundamental tool in the communication process and that complex mechanisms are implemented in order to write it down or to produce it. Intertextuality is one of the authentic ways used to create some form of excitement and to carefully craft press titles in order to attract reader attention and to demand the reader to act. This article, which favors the contextual analysis of newspaper headlines, aims at identifying the role of intertextuality in media discourse, the intertextual references found in the newspaper headlines that have been analysed, the four intertextual subtypes (in the form of reference, quotation, plagiarism, allusion) and a typology of loanwords inserted in intertextual press titles. This article allows us to conclude that intertextuality, as a creative process, amplifies the effect of the functions of a newspaper headline and that it equally contributes to the definition of the expression plane and content plane of newspaper headlines as a semiotic device. pp. 14–24

Keywords: communication; intertextuality; media; title; typology

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University of Craiova, Romania

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