ABSTRACT. Even if the field of public relations represents an overwhelming presence within the framework of state and private institutions, there are still numerous confusions and controversies concerning the activities unfolding under this generic heading, the techniques and research methods employed, the efficiency of the public relations programs, the status of the public relations specialist and the occupational denomination in this field. pp. 62–66

Keywords: public relations; activity; discipline; PR specialist; relationist

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Spiru Haret University

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