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ABSTRACT. Even though globalization, multinational institutions and common economic markets are ever more often at the centre of current discussions, a very productive line of thought in the third millennium is the one referring to identity, regardless of whether we speak of the identity of a person, group, institution, nation and so on. pp. 41–57

Keywords: identity; logo; symbol; sign; icon; communication; significance; blazon

IOANA DIANA VOLOACA
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Spiru Haret University
SOFIA BRATU
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Spiru Haret University

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