ABSTRACT. The objective of this paper is to emphasize the importance of the current pace of technological and social change, the participatory nature of blogs, the role of technological change in the adoption of innovations in online journalism, and the digitization of the media industry. I am specifically interested in how previous research investigated the growth of the broadcast electronic media, the dynamics and potential of online citizen journalism, the developing role of journalists in digital media, and the emerging diversification of genres in online journalism. pp. 19-48

Keywords: technological and social change, online journalism, media industry

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