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ABSTRACT. The study focuses on presenting one of the tendencies of the today media namely the tendency to attach negative attributes on the image built to describe the moral state of the nation, thus reducing the portrait of the Romanian citizen to minimal traits such as depreciative adjectives: hypocrite, lazy, indolent, self-centered, naive, undecided, inactive, unprofessional, indifferent, superficial. Specialized literature pays attention to the ways through which media promotes and maintains various stereotypes, among which the most common are gender related, racial related and minority/ethnicity related. pp. 102–106

Keywords: media stereotypes, depreciative media representations, national identity, media narratives

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