ABSTRACT. The objective of this paper is to emphasize the importance of the participatory media culture of Internet, the networked individualist and personalized information space, the behavior of the citizen in our contemporary mediapolis, the creation of a multimedia newsroom, and the continuous instantaneity in the way people interact and communicate with the world. The mainstay of the paper is formed by an analysis of business constraints within a news organization, today’s competitive media market, core features and structures of media discourse, and forms of online interaction. pp. 92–95

Keywords: creation of content on the Internet, collective workspaces, communication infrastructures

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