Abstract.Manipulation is an essential element of communication and a way to organizeng, dominate and lead used in all spheres of human activity. Throughout history, it also proves to be a negative phenomenon and a benefit of humanity, contributing to human progress. How is manipulation understood today? What are its meanings? What we’ been without manipulation? These are questions that I will try to answer in this paper, taking into account the three possible meanings of the concept of manipulation: accredited negative, positive and neutral (of influence). pp. 231–235


Keywords: communication, accredited negative manipulation, positive manipulation,

neutral manipulation, influence

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