Abstract. Attitudes can be considered both causes and effects of human behaviour, which gives us the right to say that there is a strong connection between attitudes and behaviour, one of circular causality, generated by the probabilistic factor and the postactional justification phenomenon. All the mechanisms that contribute to forming and changing attitudes are finally reflected in the way the social reality is conceived and perceived, as well as in the dynamics of the relation between attitudes and the receptor’s behaviour. social reality consists of objective, subjective elements, of their relations, actions and interactions and that it is the result of an interpretation process. pp. 179–185


Keywords: attitude, social, reality, human, behaviour, process

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