ABSTRACT: This paper is intended as a case study of how interwar-era newspapers influenced the general elections in Romania of the years 1926, 1927, 1928, 1931, 1932, 1933. The guiding questions of my research were the following: What kind of texts and images were transmitted to the electorate by politicians and journalists of the time, through newspapers? What role the images, political slogans or comments had in the electoral battles? What was the share of symbolic violence within the campaigns analyzed? My leading hypothesis was that by closely following the way articles were written and by noticing what kind of images the newspapers provided we are in a good position to restore the spirit of that time. I would emphasize that symbolic violence of the political discourse has been a constant aspect of the entire interwar period in Romania. Furthermore, this symbolic violence was reinforced by the abundant aggressive images, political slogans or comments of the newspapers that instigated it, one way or another. On regular basis, journalists as well as politicians criticized opponents of any kind, from any party, without arguments and without fear of sanctions. Concisely, aggressive political agenda intends to bring to vote a large number of participants. Both political articles and satirical images reflect that agenda. The premise was that the more aggressive the language, the more likely to increase the confidence of the electorate in the respective political group. Nevertheless, such expectations say a lot about the spirit of the epoch in which these elections took place. Concluding, we may say that interwar-era newspapers played a dual role: first, to inform the public about what was happening in Romanian political life; on the other hand, to manipulate public opinion, contributing in good measure to a tense political climate in which violent events of various kinds were always in the foreground.

KEYWORDS: political comment, slogan, symbolic violence, interwar-era newspapers, electoral campaigns, political life

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