ABSTRACT: As Boneva et al. put it, IM boosts adolescent’s group identity and is so popular because it simulates spending time with an offline group of friends, without the rigidity of the acceptance rules of adolescent offline peer groups. Communication between parents and children is vital to a child’s sense of safety, self-esteem and trust. Livingstone claims that young people still generally prefer to spend time with their friends than with the media, using the media to fill the boring gaps in their day, and so gaining something in common to discuss with friends or do with parents.

KEYWORDS: communication, young people, IM, offline, media, rule

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