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ABSTRACT: The study aims to spot the effects of publicity on the way of thinking and appraisal of the youth (students and pupils), emphasizing both the negative and positive consequences of publicity for the majority of them. It is found that not all of them have the necessary level of maturity for understanding the message transmitted by commercials and do not dispose of the needed selection criteria to understand the significance of these messages. The conclusions in this respect have been drawn based on questionnaires.

KEYWORDS: communication, publicity, message, effect, slogan, advertisment, questionnaire

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