ABSTRACT: This work has as a main target how to approach the problem of creativity in journalism, on one hand, regarding the dimension of its own definition and, on the other hand, as a possible test. It contains a rather short theoretical introduction concerning the journalistic creativity, as well as an identification pattern suggested by the author of these lines. The model is made of both a quantitative and a qualitative part and it has been tested on a sample of 200 subjects (I and II year students of The Faculty of Journalism, Communication and Public Relations, Spiru Haret University).

KEYWORDS: creativity, journalism, test, student, identification pattern, sample

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