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ABSTRACT: This paper examines the particularities of the media monitoring agencies, a less discussed topic in scientific literature. We are taking into debate issues regarding: the role and the place of these particular agencies into the great system of press agencies, the particularities of their organization and operation manner (collection and sorting information, editorial control, drafting and dissemination of information and so on), but also the particularities of the journalistic creativity and of the market monitoring agencies. The paper also highlights the idea that in spite of their untypical activity, the monitoring agencies may be located in the classical pattern of media agencies.

KEYWORDS: media monitoring agencies, information, editorial control, drafting, dissemination, journalistic creativity

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