ABSTRACT: Most of the time, the journalistic writing takes advantage of the following semantic figures such as antonomasia, metaphor and comparison while investing them with the powerful valences of irony, in order to shape a field of social criticism or of some charges pointed at the disputed political leaders. These tropes, always stamped with the ironic mark in those articles which carries the nuances of a lampoon, are the means of a particular journalistic tendency – the one of the incriminating style – the journalistic opposition against some facts from reality made “more visible” for the readers. This is where a paradox lies: there is a high level of ambiguity, due to the ironic style, but the reader is also guided to see “more” and to consider things better.

KEYWORDS: ironic metaphor, antonomasia, depreciatory comparison, the animal metaphor, ambiguity, paradox

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