ABSTRACT. Citizens in Bulgaria, Greece and Romania support strongly the idea that culture and cultural exchanges can play an important role in developing greater understanding and tolerance in the world and Europe is particularly well placed to contribute to this process. culture and cultural exchanges is an ideal but not a reality for many of the citizens of the three Balkan countries under examination. The relative backwardness of our region in this respect becomes even more apparent if we compare the Balkans with the North of Europe and Scandinavia in particular. While dialogue between cultures is an admirable goal, it begins with dialogue between individuals, whether they are representatives of governments or private citizens meeting in a hotel conference room or in an online chat room.

KEYWORDS: cross-national contacts, cultural exchanges, network society, the Balkans, internet, individuals

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