Taking into consideration the complexity of social transformations, the study of elements of the processes used for making of social image becomes absolutely necessary. Comprehension of sociocultural and psycho-individual operators contributes to the development of a rational and creative vision in approaching and evaluating the psycho-socio-cultural phenomena and in surpassing the level of appearances. One of the psycho-individual operators that play an essential role in articulating the social image is the phenomenon of attributing.

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