The definition of the popular from the media production perspective implies both the idea of quantity and a specific way of editorial and layout requirements that has a strong connection with the life of urban proletariat. The criteria of identification, selection and utilization used by popular journalism to conquer the audience are based on the emotional impact upon media users. Tabloids, as distinct newspapers of popular journalism, exacerbate the dramatic dimension of life, amplify the ‘unusual’, stimulate morbid curiosity, popularize the images of false popular stars and perpetuate the abnormal as a normal state of facts.

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