The real beauty of the new technology is its ability to enable newspapers to not only enhance their researching and reporting capabilities, but also to deliver a better, more audience-aware product in an immediate and inexpensive way. In addition to improving the delivery of news, computer and telecommunications technology can improve the research and news gathering processes of newspapers. Unlike the one-to-many model where information came from the top, news on the Internet bubbles up from the bottom and meanders its way upward. (Lapham)

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